We have heard of many stories of brides who innocently purchased their wedding gown online and received a counterfeit dress that was not of the same quality, fit or style they expected. Counterfeit gowns are often duplicated solely based on photographs of authentic gowns, resulting in gowns that are the wrong size or color and made from low-quality fabrics. Many times, if the counterfeit gown actually arrives, it arrives too late, leaving brides struggling to find a replacement gown.
It’s not worth it
Below is an example of a counterfeit dress that was purchased online. As you can see, the authentic designer dress on the right and the knock-off dress on the left are completely different.
A network is the only solution
At GownUp, we feel that finding the perfect wedding gown should be an exciting and smooth experience. That’s why we’ve partnered with the world’s best bridal gown manufacturers to allow brides to search for authorized retailers for all their favorite gowns in one place. We strongly recommend that you always check GownUp and the designer’s website for authorized retailers before buying your wedding gown.
Stand up with GownUp
As in many other industries, the consumer plays a major role in the fight against counterfeit merchants. GownUp supports the efforts of The American Bridal and Prom Industry Association in its objective of educating consumers, retailers and members of the formalwear industry about the harm to consumers and fair competition caused by the marketing and sale of counterfeit products. Please join GownUp and the ABPIA in the fight to eliminate counterfeit wedding dresses.